Biemans, Wim G.,  1960- <br/><br/>
Business to business marketing :  a value-driven approach / 
Wim G Biemans. 
 - Maidenhead :  Mc-Graw Hill Higher Education,  c2010. 
 - xxii, 362 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780077121891 (pbk.) 0077121899 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing.
<br/><br/><label>Dewey Class. No.: </label>658.804  / BIE 2010