TY  - BOOK
AU  - Biemans,Wim G.
TI  - Business to business marketing: a value-driven approach 
SN  - 9780077121891 (pbk.)
U1  - 658.804 
PY  - 2010///
CY  - Maidenhead
PB  - Mc-Graw Hill Higher Education
KW  - Industrial marketing
N1  - Includes bibliographical references and index
ER  -