Futrell, Charles. Fundamentals of selling : customers for life through service / Charles M. Futrell. - 12th ed. - New York, N.Y. : McGraw-Hill/Irwin, 2011. - xxxiv, 652 p. : ill. (some col.) ; 26 cm. Includes bibliographical references and index. ISBN: 9780073529998 (hbk.) 0073529990 (hbk.) Subjects--Topical Terms: Selling. Dewey Class. No.: 658.85 / FUT 2011