TY  - BOOK
AU  - Grewal,Dhruv
AU  - Levy,Michael
TI  - Marketing
SN  - 9780077386436 (paperback : part of)
U1  - 658.8 
PY  - 2011///]
CY  - New York
PB  - McGraw Hill/Irwin
KW  - Marketing
N1  - Includes Internet access; Includes bibliographical references and indexes
ER  -