Nargundkar, Rajendra,  1960- <br/><br/>
Services marketing :  text & cases / 
Rajendra Nargundka. 
 - 3rd ed. 
 - New Delhi :  Tata McGraw Hill Education Private Limited,  c2010. 
 - xix, 469 p., [10] p. of plates :  ill. (some col.) ;  25 cm. 
<br/><br/> First published: 2010. 
<br/><br/>Includes bibliographical references (p. [460]-461)and index. 
<br/><br/><label>ISBN: </label>9780070682122 (pbk.) 0070682127 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.--India<br/>Service industries--Marketing--India--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8  / NAR 2010