Kardes, Frank R. Consumer behavior / Frank R. Kardes, Maria L. Cronley, Thomas W. Cline. - Mason, OH : South-Western/Cengage Learning, c2011. - xx, 421 p. : ill. ; 27 cm. Includes bibliographical references (p. 365-388) and indexes. ISBN: 9780538745406 (hbk.) 0538745401 (hbk.) 9780538746885 (instructor's ed.) 0538746882 (instructor's ed.) Subjects--Topical Terms: Consumer behavior. Dewey Class. No.: 658.8342 / KAR 2011