Understanding brands  [videorecording] 

 - Bendigo, Vic. :  VEA,  2010. 
 - 1 videodisc (27 min.) :  sd.,col, ;  4 3/4 in. 
<br/><br/>Produced and directed by Kurt Breitenmoser ;  written by Luke Preston  Produced and directed by Kurt Breitenmoser ;  written by Luke Preston 
<br/><br/>Voice over: Andrew Dunn. 
<br/><br/> Every day we are exposed to about 3,000 advertisements - that's 84,000 advertisements a month on over a 2 million different products each and every year. In this hectic market we often put our faith, and our money, in something more than a single product - we put it in a brand. In this engaging Australian-made, curriculum fit program we look at what a brand is, the power of branding, what makes up a brand, the evolution of brands, and influences on brands. We also speak to Erminio Putignano from Futurebrand, who highlights some great examples of successful branding.--container. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Branding (Marketing)<br/>Product management.<br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>658.827  / UND 2010