TY - BOOK AU - Fiske,John TI - Reading the popular SN - 9780415596503 (hbk.) U1 - 306 PY - 2011/// CY - London PB - Routledge KW - Popular culture KW - Capitalism N1 - Originally published: Boston : Unwin Hyman, 1989; "With a new introductory essay on Why Fiske still matters, by Henry Jenkins, and with a new discussion on the topic of Reading Fiske and understanding the popular, between Kevin Glynn, Jonathan Gray and Pamela Wilson."; Includes bibliographical references and index ER -