"Saatchi and Saatchi is a name synonymous with success. The company enjoys a reputation for startling creative work while millions of pounds of business pass through its worldwide offices every year. But could the latest brief prove problematic? With a £20 million budget, Saatchi and Saatchi has been charged with turning new Brazilian spirit. Sagatiba into a globally recognised brand like Bacardi or Smirnoff. The only problem is, no one outside Brazil has heard of it."--container.