TY  - ADVS
ED  - BBC Active (Firm)
TI  - Inside Saatchi & Saatchi: selling Brazilian spirit
U1  - 659.19064125 
PY  - 2006///
CY  - Frenchs Forest, NSW
PB  - BBC Active
KW  - Saatchi & Saatchi
KW  - Alcoholic beverage industry
KW  - Brazil
KW  - Advertising
KW  - Alcoholic beverages
N1  - From DVD surface: "bring your classroom to life."
N2  - "Saatchi and Saatchi is a name synonymous with success. The company enjoys a reputation for startling creative work while millions of pounds of business pass through its worldwide offices every year. But could the latest brief prove problematic? With a £20 million budget, Saatchi and Saatchi has been charged with turning new Brazilian spirit. Sagatiba into a globally recognised brand like Bacardi or Smirnoff. The only problem is, no one outside Brazil has heard of it."--container
ER  -