Coolhunters  [videorecording] / 
executive producer, Belinda Allen ; series producer, Nathan Hartshorn ; series director, Lucy Sandys-Winsch ; a Middlemarch film in association with Pressure Cooker Productions for BBC. 
 - Frenchs Forest, NSW :  BBC Active,  2006. 
 - 3 videodiscs (ca. 50 min. each) :  sd., col. ;  4 3/4 in. 
<br/><br/> Time shown on disc label: 60 min. (eps. 1 & 2); 30 min. (ep. 3). 
<br/><br/>Ep. 1. Puma -- ep. 2. Jeans -- ep. 3. Food. 
<br/><br/>Robinson ... [et al.] ; editor, Steve Barclay ; title music, Daniel Pemberton.  Robinson ... [et al.] ; editor, Steve Barclay ; title music, Daniel Pemberton. 
<br/><br/>Narrated by Jack Davenport. 
<br/><br/> "Coolhunters" are people whose job it is to track down the elusive trends and looks of the future. Armed with hidden cameras and bugging devices, they scour the streets, clubs, festivals and ghettos for what is "cool" - then they try to persuade the big corporations to mass-produce it. In Coolhunters we are introduced to one of the UK's original coolhunting agencies, Informer. Informer employs around twenty staff and they are all young (in their twenties), funky - and as far away from the traditional idea of businesspeople as you could imagine. They act as an interface between their corporate clients - Nestl, Coca Cola, Bulmers etc - and the youth market these companies are hoping to tap into. 
<br/><br/><br/>DVD. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers' preferences.<br/>Consumers--Research.<br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.834  / COO 2006