TY  - ADVS
AU  - Sandys-Winsch,Lucy
AU  - Hartshorn,Nathan
AU  - Davenport,Jack
ED  - British Broadcasting Corporation.
ED  - BBC Active (Firm)
TI  - Coolhunters
U1  - 658.834 
PY  - 2006///
CY  - Frenchs Forest, NSW
PB  - BBC Active
KW  - Consumers' preferences
KW  - Consumers
KW  - Research
KW  - Marketing research
N1  - Time shown on disc label: 60 min. (eps. 1 & 2); 30 min. (ep. 3); Ep. 1. Puma -- ep. 2. Jeans -- ep. 3. Food; Robinson ... [et al.] ; editor, Steve Barclay ; title music, Daniel Pemberton; Narrated by Jack Davenport
N2  - "Coolhunters" are people whose job it is to track down the elusive trends and looks of the future. Armed with hidden cameras and bugging devices, they scour the streets, clubs, festivals and ghettos for what is "cool" - then they try to persuade the big corporations to mass-produce it. In Coolhunters we are introduced to one of the UK's original coolhunting agencies, Informer. Informer employs around twenty staff and they are all young (in their twenties), funky - and as far away from the traditional idea of businesspeople as you could imagine. They act as an interface between their corporate clients - Nestl, Coca Cola, Bulmers etc - and the youth market these companies are hoping to tap into
ER  -