TY  - BOOK
AU  - Schwarz,Eric C.
AU  - Hunter,Jason D.
ED  - ScienceDirect (Online service)
TI  - Advanced theory and practice in sport marketing
SN  - 9780750684910
AV  - GV716 .S368 2008
U1  - 796.0698 22
PY  - 2008///
CY  - Amsterdam, London
PB  - Butterworth-Heinemann
KW  - Sports
KW  - Marketing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. 385-404) and index; Chapter 1: Introduction to Sport Marketing -- Chapter 2: Sport Marketing Research -- Chapter 3 - Sport Marketing Information Systems -- Chapter 4 - Sport Consumer Behavior -- Chapter 5: Business Ethics in Sport Marketing -- Chapter 6: Logistics in Sport Marketing -- Chapter 7: Sport Products and Services -- Chapter 8: Sport Advertising -- Chapter 9: Sport Sponsorship -- Chapter 10: Sport Promotions -- Chapter 11: Sales Management in Sport -- Chapter 12: Sport Retail Management and Entrepreneurship -- Chapter 13: Sport E-Business and E-Commerce -- Chapter 14: International and Global Marketing in Sport -- Chapter 15 - The Future of Sport Marketing - Enterprise Sport Marketing Management; Electronic reproduction; Amsterdam; Elsevier Science & Technology; 2009; Mode of access: World Wide Web; System requirements: Web browser; Title from title screen (viewed on Dec. 3, 2009); Access may be restricted to users at subscribing institutions
UR  - https://ezproxy.taylors.edu.my/login?url=http://www.sciencedirect.com/science/book/9780750684910
ER  -