TY - BOOK AU - Funk,Daniel C. ED - ScienceDirect (Online service) TI - Consumer behaviour in sport and events: marketing action T2 - Sport marketing series SN - 9780750686662 AV - GV716 .F86 2008 U1 - 796.0698 22 PY - 2008/// CY - Amsterdam, Boston PB - Butterworth-Heinemann/Elsevier KW - Sports KW - Marketing KW - Consumer behavior KW - Electronic books KW - local N1 - Includes bibliographical references and index; Preface -- Acknowledgements -- About the Author -- Part 1 provides the reader with an introduction to sport consumer behaviour followed by a comprehensive understanding of motivation and a discussion of sport marketing activities. -- Chapter 1: Introduction to Sport Consumer Behaviour -- Chapter 2: Sport Consumer Motivation -- Chapter 3: Sport Consumer Decision Making -- Chapter 4: Sport Marketing Action -- Part 2 provides the reader with a comprehensive understanding of Awareness, Attraction, Attachment, and Allegiance with marketing strategies to promote sport consumption within each stage and concludes with a discussion of perceived constraints that modify or inhibit behaviour. -- Chapter 5: Sport Awareness -- Chapter 6: Sport Attraction Chapter 7: Sport Attachment -- Chapter 8: Sport Allegiance -- Chapter 9: Constraints to Sport Consumption -- Part 3 provides an "Event Management Checklist: A Functional Guide to Preparation and Success" to help understand marketing actions related to the development, promotion and delivery of a sport event. -- 1) Administrative Services -- 2) Facilities and Support Services -- 3) Special Events and Services; Introduction to sport and event consumer behaviour -- Sport and event consumer motivation -- Consumer decision-making in sport and events -- Marketing action for sport and events -- Consumer awareness of sport and events -- Consumer attraction to sport and events -- Consumer attachment to sport and events -- Consumer allegiance to sport and events -- Constraints to sport and event consumption -- Administrative services -- Facilities and support services -- Special events and services; Electronic reproduction; Amsterdam; Elsevier Science & Technology; 2009; Mode of access: World Wide Web; System requirements: Web browser; Title from title screen (viewed on Dec. 3, 2009); Access may be restricted to users at subscribing institutions UR - https://ezproxy.taylors.edu.my/login?url=http://www.sciencedirect.com/science/book/9780750686662 ER -