TY  - BOOK
AU  - Jackson,Steve
TI  - Cult of analytics: driving online marketing strategies using Web analytics 
T2  - E-marketing essentials
U1  - 658.872 22
PY  - 2009///
CY  - Amsterdam, Boston
PB  - Elsevier/Butterworth-Heinemann
KW  - Internet marketing
KW  - Web usage mining
KW  - Electronic books
N1  - Includes index; The Organizational Hub and Spoke Method; Understanding Reach, Engage, Activate and Nurture (REAN); How to develop KPIs; Quick Wins and How to Use Them; The Tools of the Trade; Developing and Measuring Motivational and Behavioral Personae; Using the Insight Model to Improve Conversion and Retention; Simplified Reporting; The Proliferation Process
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=279671
ER  -