Kerrigan, Finola. <br/><br/>
Film marketing  [electronic resource] / 
Finola Kerrigan. 
 - 1st ed. 
 - Amsterdam ;  Boston ;  London :  Elsevier/Butterworth-Heinemann,  2010. 
 - x, 265 p. ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Chapter One: Introduction; Chapter Two: The Origins and Development of the Film Industry; Chapter Three: The development of film marketing practices; Chapter Four: Structural considerations and film marketing; Chapter Five: The film marketing mix; Chapter Six: Consumer selection of films. ; Chapter Seven: Film marketing materials; Chapter Eight: The film marketing calendar; Chapter Nine: Social marketing, equality and diversity: The role of film marketing; Chapter Ten: The impact of technology on film marketing practices; Chapter Eleven: Case studies; Chapter Twelve: Conclusions and recommendations. 
<br/><br/><br/>Electronic reproduction. <br/>Amsterdam : <br/>Elsevier Science & Technology, <br/>2010. <br/>Mode of access: World Wide Web. <br/>System requirements: Web browser. <br/>Title from title screen (viewed on Apr. 28, 2010). <br/>Access may be restricted to users at subscribing institutions. 
<br/><br/><label>ISBN: </label>9780750686839 0750686839 
<br/><br/><label>Source: </label>142584:142731  Elsevier Science & Technology  http://www.sciencedirect.com 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motion pictures--Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>PN1995.9.M29  / K47 2009 
<br/><br/><label>Dewey Class. No.: </label>384.80688