McCabe, Scott. <br/><br/>
Marketing communications in tourism and hospitality  concepts, strategies and cases /  [electronic resource] : 
 Marketing communications in tourism & hospitality 
Scott McCabe. 
 - 1st ed. 
 - Amsterdam ;  Boston :  Elsevier/Butterworth-Heinemann,  2009. 
 - 1 online resource (xx, 300 p.) :  ill. 
 - Hospitality, leisure, and tourism .
 - Hospitality, leisure, and tourism series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications. 
<br/><br/><label>ISBN: </label>9780080941813 (electronic bk.) 0080941818 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.<br/>Communication in marketing.<br/>Hospitality industry--Marketing--Cases.<br/>Tourism--Marketing--Cases.<br/>Communication in marketing--Cases.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>910.688