Hunt, Shelby D. <br/><br/>
Legends in marketing.  Shelby D. Hunt / 
 Shelby D. Hunt 
series editor, Jagdish N. Sheth. 
 - New Delhi ;Thousand Oaks :  SAGE,  c2011. 
 - 10 v. :  ill. ;  25 cm. 
 - Legends in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>v. 1. Marketing theory: the nature and scope of marketing -- v. 2. Marketing theory: philosophy of science foundations of marketing -- v. 3. Marketing theory: philosophy of science controversies in marketing -- v. 4. Channels of distribution -- v. 5. Macromarketing, ethics, and social responsibility: The development period -- v. 6. Macromarketing, ethics, and social responsibility: the research tradition period -- v. 7. Marketing management and strategy -- v. 8. Relationship marketing -- v. 9. Resource-advantage theory: the development period -- v. 10. Resource-advantage theory: the research tradition period. 
<br/><br/><label>ISBN: </label>9788132105206 (set) 
<br/><br/><label>Subjects--Personal Names: </label><br/>Hunt, Shelby D.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.80092  / HUN 2011