Hollensen, Svend. <br/><br/>
Global marketing :  a decision-oriented approach / 
Svend Hollensen. 
 - Sixth edition. 
 - xlv, 792 pages :  illustrations (colour), portraits (colour), map (colour) ;  27 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273773160 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Export marketing--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.84  / HOL 2014