Rogers, William, 1944 Feb. 13-

Persuasion : messages, receivers, and contexts / William Rogers. - Lanham, Md. : Rowman & Littlefield, c2007. - xxi, 408 p. : ill. ; 24 cm.

Includes bibliographical references (p. 387-392) and index.

9780742536746 (pbk.) 0742536742 (pbk.)


Persuasion (Psychology)--Social aspects.
Persuasion (Rhetoric)
Propaganda.

303.342 / ROG 2007