TY  - BOOK
AU  - Rogers,William
TI  - Persuasion: messages, receivers, and contexts 
SN  - 9780742536746 (pbk.)
U1  - 303.342 
PY  - 2007///
CY  - Lanham, Md.
PB  - Rowman & Littlefield
KW  - Persuasion (Psychology)
KW  - Social aspects
KW  - Persuasion (Rhetoric)
KW  - Propaganda
N1  - Includes bibliographical references (p. 387-392) and index
ER  -