TY  - ADVS
ED  - Video Education Australasia
TI  - Operations management: a case study of a hotel
U1  - 647.94068 
PY  - 2009///
CY  - Bendigo, Vic.
PB  - VEA
KW  - Hotel management
KW  - Case studies
KW  - Service industries
KW  - Marketing
KW  - Management
N2  - "Service providers are essential in our economy. Where would we be without hospitals, cleaning companies, accounting firms and hairdressers? But it can be difficult to apply concepts of operations management to these businesses. Focusing on the operational processes, this program takes you behind the scenes, learning about the four strategic areas of operations; facilities, materials, quality and technology, applying them to a service provider and showing how various strategies can be used to improve business performance. A great insight into the unique aspects of services marketing"--Container
ER  -