Vitale, Robert P. <br/><br/>
Business to business marketing :  analysis and practice / 
Robert P. Vitale, Joseph Giglierano, Waldemar Pfoertsch. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2011. 
 - xxxi, 512 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780132479059 (pbk. : int. ed.) 0132479052 (pbk. : int. ed.) 9780136058281 (hbk.) 0136058280 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing
<br/><br/><label>Dewey Class. No.: </label>658.804  / VIT 2011