Gilmore, James H.,  1959- <br/><br/>
Authenticity :  what consumers really want / 
James H. Gilmore, B. Joseph Pine II. 
 - Boston, Mass. :  Harvard Business School Press,  c2007. 
 - xiii, 299 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [253]-281) and index. 
<br/><br/><label>ISBN: </label>9781591391456 (hbk.) 1591391458 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>Consumer behavior.<br/>Consumers' preferences.
<br/><br/><label>Dewey Class. No.: </label>658.8343  / GIL 2007