Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks) /
Dave Kerpen.
- New York : McGraw-Hill, c2011.
- x, 260 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9780071762342 (pbk.) 0071762345 (pbk.)
Internet marketing. Online social networks. Social media--Economic aspects. Customer relations. Branding (Marketing)