TY  - BOOK
AU  - Kunkel,Vicki
TI  - Instant appeal: the 8 primal factors that create blockbuster success 
SN  - 9780814409466 (hbk.)
U1  - 658.409 
PY  - 2009///
CY  - New York, N.Y.
PB  - American Management Association
KW  - Success in business
KW  - Success
KW  - Consumer behavior
KW  - Interpersonal relations
N1  - Includes bibliographical references (p. [260]-282) and index
ER  -