TY  - BOOK
AU  - Perreault,William D.
AU  - Cannon,Joseph P.
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing: a marketing strategy planning approach 
SN  - 9780071317023 (pbk. : Int. student ed.)
U1  - 658.8 
PY  - 2012///
CY  - New York, N.Y.
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Previous ed.: 2009; Includes bibliographical references and index
ER  -