Keegan, Warren J.

Global marketing / Warren J. Keegan, Mark C. Green. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c2011. - xxxiv, 587 p. : ill. (some col.), maps (chiefly col.) ; 28 cm. 620 p. : ill. (some col.), maps (chiefly col.) ; 28 cm.

Includes bibliographical references and indexes.

9780137023868 (pbk.) 0137023863 (pbk.) 9780137024278 9780137042685 (pbk. : global ed.) 013704268X (pbk. : global ed.)


Export marketing.

658.84 / KEE 2011