TY  - BOOK
AU  - Clifton,Rita
AU  - Ahmad,Sameena
TI  - Brands and branding
SN  - 9781846681196 (hbk.)
U1  - 658.827 
PY  - 2009///
CY  - London
PB  - The Economist in association with Profile
KW  - Brand name products
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -