Mun, Hwi-chʻang. <br/><br/>
Global business strategy :  Asian perspective / 
Hwy-Chang Moon. 
 - Singapore ;  Hackensack, NJ :  World Scientific,  c2010. 
 - x, 336 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The basics of strategy -- Alternative business models -- Applications of business models to non-business areas -- Extension of generic strategy -- New models for business strategy -- Measuring and forecasting -- Global perspectives on strategy -- Developing and extending analytical models -- The grand debate over standardization strategy -- All together now -- Dynamic perspectives on globalization. 
<br/><br/><label>ISBN: </label>9789814273190 (hbk.) 9814273198 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International business enterprises--Asia.<br/>International business enterprises--Management.<br/>Business planning--Asia.
<br/><br/><label>Dewey Class. No.: </label>658.4012  / MUN 2010