TY  - BOOK
AU  - Mun,Hwi-chʻang
TI  - Global business strategy: Asian perspective 
SN  - 9789814273190 (hbk.)
U1  - 658.4012 
PY  - 2010///
CY  - Singapore, Hackensack, NJ
PB  - World Scientific
KW  - International business enterprises
KW  - Asia
KW  - Management
KW  - Business planning
N1  - Includes bibliographical references and index; The basics of strategy -- Alternative business models -- Applications of business models to non-business areas -- Extension of generic strategy -- New models for business strategy -- Measuring and forecasting -- Global perspectives on strategy -- Developing and extending analytical models -- The grand debate over standardization strategy -- All together now -- Dynamic perspectives on globalization
ER  -