Temporal, Paul.
Islamic branding and marketing : creating a global Islamic business /
Paul Temporal.
- Singapore : John Wiley c2011.
- xvii, 324 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780470825396 (hbk.)
Branding (Marketing)--Islamic countries.
Consumers--Psychology.--Islamic countries
658.827 / TEM 2011