Temporal, Paul.

Islamic branding and marketing : creating a global Islamic business / Paul Temporal. - Singapore : John Wiley c2011. - xvii, 324 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9780470825396 (hbk.)


Branding (Marketing)--Islamic countries.
Consumers--Psychology.--Islamic countries

658.827 / TEM 2011