Blanchard, Olivier. <br/><br/>
Social media ROI :  managing and measuring social media efforts in your organization / 
 Social media return on investment 
Olivier Blanchard. 
 - Indianapolis, Ind. :  Que,  2011. 
 - xvi, 292 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>9780789747419 (pbk.) 0789747413 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social media--Economic aspects.<br/>Internet marketing.
<br/><br/><label>Dewey Class. No.: </label>658.872  / BLA 2011