Ennico, Clifford R. <br/><br/>
The eBay marketing bible :  everything you need to know to reach more customers and maximize your profits / 
Cliff Ennico and Cindy Shebley. 
 - New York :  American Management Association ,  c2009. 
 - xii, 308 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 293-296) and index. 
<br/><br/>Developing a marketing strategy for your online business -- Building a market-friendly eBay presence -- Using eBay to market your products -- Online marketing strategies and tolls -- Offline marketing strategies and tools -- Developing an e-commerce empire -- Appendix A. Marketing resources for eBay sellers. 
<br/><br/><label>ISBN: </label>9780814414408 (pbk.) 0814414400 (pbk.) 
<br/><br/><label>Subjects--Corporate Names: </label><br/>eBay (Firm)
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Internet auctions.
<br/><br/><label>Dewey Class. No.: </label>658.87  / ENN 2009