TY  - BOOK
AU  - Gilligan,Colin
AU  - Wilson,R.M.S.
TI  - Strategic marketing planning
SN  - 9781856176170 (pbk.)
U1  - 658.802 
PY  - 2009///
CY  - Amsterdam
PB  - Elsevier/Butterworth-Heinemann
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 519-535) and index
ER  -