De Chernatony, L. <br/><br/>
Creating powerful brands / 
Leslie de Chernatony, Malcolm McDonald and Elaine Wallace. 
 - 4th ed. 
 - Oxford :  Elsevier/Butterworth-Heinemann,  2011. 
 - xxv, 483 p. :  ill. ;  23 cm. 
<br/><br/> Previous ed.: Oxford: Elsevier Butterworth-Heinemann, 2003. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781856178495 (pbk.) 1856178498 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Product management.
<br/><br/><label>Dewey Class. No.: </label>658.827  / DEC 2011