TY  - BOOK
AU  - De Chernatony,L.
AU  - McDonald,Malcolm
AU  - Wallace,Elaine
TI  - Creating powerful brands
SN  - 9781856178495 (pbk.)
U1  - 658.827 
PY  - 2011///
CY  - Oxford
PB  - Elsevier/Butterworth-Heinemann
KW  - Brand name products
KW  - Product management
N1  - Previous ed.: Oxford: Elsevier Butterworth-Heinemann, 2003; Includes bibliographical references and index
ER  -