Buttle, Francis.
Customer relationship management : concepts and technologies /
Francis Buttle
- 2nd ed.
- Oxford : Butterworth-Heinemann, 2011, c2009.
- xix, 500 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9781856175227 (pbk.) 1856175227 (pbk.)
Customer relations--Management.
658.812 / BUT 2011