Sherman, Andrew J.

Franchising & licensing : two powerful ways to grow your business in any economy / Franchising and licensing Andrew J. Sherman. - 4th ed. - New York, N.Y. : American Management Association, c2011. - xi, 451 p. : ill. ; 26 cm.

Includes bibliographical references and index.

9780814415566 (hbk.) 0814415563 (hbk.)


Franchises (Retail trade)--United States.
License agreements--United States.

658.8708 / SHE 2011