Franchising & licensing : two powerful ways to grow your business in any economy /
Franchising and licensing
Andrew J. Sherman.
- 4th ed.
- New York, N.Y. : American Management Association, c2011.
- xi, 451 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780814415566 (hbk.) 0814415563 (hbk.)
Franchises (Retail trade)--United States. License agreements--United States.