TY - BOOK AU - Souter,Nick AU - Billout,Guy TI - Persuasive writing: how to make words work for you T2 - Creative business solutions SN - 9781402748363 (pbk. with CD) U1 - 808.02 PY - 2007/// CY - New York PB - Sterling KW - Business writing KW - Written communication N1 - Includes index ER -