TY  - BOOK
AU  - Keller,Peter
AU  - Bieger,Thomas
AU  - Aho,Seppo
TI  - Marketing efficiency in tourism: coping with volatile demand 
T2  - International tourism research and concepts
SN  - 9783503097241 (pbk.)
U1  - 338.4791 
PY  - 2006///
CY  - Berlin
PB  - Erich Schmidt Verlag
KW  - Tourism
KW  - Marketing
N1  - On cover: International Association of Scientific Experts in Tourism (AIEST); Includes bibliographical references
ER  -