Maddock, G. Michael,  1965- <br/><br/>
Brand new :  solving the innovation paradox--how great brands invent and launch new products, services, and business models / 
G. Michael Maddock and Luisa C. Uriarte ; with Javier Flaim and Brett S. Miller. 
 - Hoboken, N.J. :  John Wiley,  c2011. 
 - xii, 218 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780470643594 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations.<br/>New products.<br/>Creative ability in business.
<br/><br/><label>Dewey Class. No.: </label>658.575  / MAD 2011