Cervo, Dalton,  1967- <br/><br/>
Master data management in practice :  achieving true customer MDM / 
Dalton Cervo, Mark Allen. 
 - Hoboken, N.J. :  John Wiley,  c2011. 
 - xxiii, 247 p. :  ill. ;  24 cm. 
 - [Wiley corporate F&A] .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470910559 (hbk) 0470910550 (hbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Data processing.<br/>Data warehousing.<br/>Data integration (Computer science)
<br/><br/><label>Dewey Class. No.: </label>658.4038  / CER 2011