TY  - BOOK
AU  - Cervo,Dalton
AU  - Allen,Mark
TI  - Master data management in practice: achieving true customer MDM 
T2  - [Wiley corporate F&A]
SN  - 9780470910559 (hbk)
U1  - 658.4038 
PY  - 2011///
CY  - Hoboken, N.J.
PB  - John Wiley
KW  - Customer relations
KW  - Data processing
KW  - Data warehousing
KW  - Data integration (Computer science)
N1  - Includes bibliographical references and index
ER  -