The executive's guide to enterprise social media strategy : how social networks are radically transforming your business /
David B. Thomas, Mike Barlow.
- Hoboken, N.J. : John Wiley, c2011.
- xix, 204 p. ; 24 cm.
- Wiley & SAS business series .
Includes bibliographical references and index.
9780470886021 (hbk)
Business enterprises--Computer networks. Strategic planning--Computer networks. Social media--Economic aspects. Online social networks--Economic aspects.