TY  - BOOK
AU  - Picard,Robert G.
TI  - The economics and financing of media companies
SN  - 9780823232567 (hbk.)
U1  - 338.4730223 
PY  - 2011///
CY  - New York
PB  - Fordham University Press
KW  - Mass media
KW  - Economic aspects
KW  - Finance
N1  - Includes bibliographical references and index; Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- Economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms
ER  -