Wilde, Silvio.
Customer knowledge management : improving customer relationship through knowledge application /
Silvio Wilde.
- Heidelberg : Springer, c2011.
- xvi, 143 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9783642164743 (hbk.) 9783642164750 (ebk.)
Knowledge management
Customer relations--Management
658.812 / WIL 2011