Wilde, Silvio.

Customer knowledge management : improving customer relationship through knowledge application / Silvio Wilde. - Heidelberg : Springer, c2011. - xvi, 143 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9783642164743 (hbk.) 9783642164750 (ebk.)


Knowledge management
Customer relations--Management

658.812 / WIL 2011