Anderson, Eric. <br/><br/>
Social media marketing :  game theory and the emergence of collaboration / 
Eric Anderson. 
 - Heidelberg :  Springer,  c2010. 
 - x, 188 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9783642132988 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Social media.<br/>Game theory.<br/>Customer relations.
<br/><br/><label>Dewey Class. No.: </label>658.872  / AND 2010