TY  - BOOK
AU  - Anderson,Eric
TI  - Social media marketing: game theory and the emergence of collaboration 
SN  - 9783642132988 (hbk.)
U1  - 658.872 
PY  - 2010///
CY  - Heidelberg
PB  - Springer
KW  - Internet marketing
KW  - Social media
KW  - Game theory
KW  - Customer relations
N1  - Includes bibliographical references
ER  -