Gorchels, Linda. <br/><br/>
The product manager's handbook / 
by Linda Gorchels. 
 - 4th ed. 
 - New York :  McGraw-Hill,  c2012. 
 - viii, 392 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071772983 (hbk.) 0071772987 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>New products--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / GOR 2012